Vignamaggio
For the historic villa of Vignamaggio, we have carried out various photography shoots focused on visual storytelling, food design, and creative still life, aimed at enhancing and promoting products, dining, and hospitality. Additionally, under the art direction of Simone Boni, stunning artistic illustrations were created to decorate both the villa’s interiors and the packaging of their food and wine products.
Date
May 2016-in progress
Role
Art Direction / Photography / Illustration
Agency
Lander Project
The Challenge
To craft a visual language that resonates with an international audience—one enchanted by Tuscany’s timeless villages, its breathtaking landscapes, and, above all, the extraordinary richness of its food and wine culture.
The Solution
Under the creative direction of Simone Boni and through his extraordinary illustrations, we have shaped an aesthetic that seamlessly blends authenticity and sophistication. A perfect balance between the rustic charm of tradition and understated exclusivity, designed for an audience that arrives in this land expecting to breathe culture in every detail.