Th.Roof
For TH Roof, our creative agency meticulously designed and executed the entire visual project, starting from an elegant and refined core concept. The exceptional illustrations by Simone Boni are central to this project, expertly capturing and interpreting the essence of each offering from the terrace. His artwork masterfully narrates the unique spaces and captivating atmospheres of TH Roof. Building upon this exquisitely artistic foundation, we developed the complete visual identity for the new website. This comprehensive approach was further enhanced by a professional photography and video shoot, specifically designed to highlight the unparalleled view of St. Peter's Basilica and the exclusive roof garden experience. Our work ensures that TH Roof's online presence is as stunning and inviting as the venue itself, attracting discerning visitors seeking a luxury rooftop destination in Rome.
Date
2024 in progress
Role
Art Direction, Photography, Production
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The Challenge
Crafting a concept to tell the story of a new, elegant rooftop garden with breathtaking views of St. Peter’s was an exciting challenge. Our goal was to move away from the conventional imagery often seen in Roman terrace advertising, and instead create a visual language that felt original, evocative, and playfully refined. We chose a tone that is lighthearted yet subtle—capable of surprising with elegance and sparking a smile, all while preserving the exclusive essence of the place. Bringing this vision to life are the stunning illustrations by Simone Boni.
The Solution
This approach was born from a careful analysis of the competitive landscape: many rooftop campaigns in Rome follow predictable, literal visuals. Our goal was to craft a more narrative - driven concept - one that suggests rather than shows. Simone Boni’s illustrations, with their symbolic details and light atmospheres, brought this refined and distinctive vision to life.
