Piajo Resort
Through a preliminary analysis of their existing brand identity, custom photo shoots were carried out to support the relaunch of all offerings, from fine dining and wellness to a hospitality experience defined by extreme attention to detail and, above all, comfort. For Piajo Resort, the entire visual aspect of online and offline advertising campaigns was carefully curated.
Date
2022-23
Role
Art Direction, Photography, Production
The Challenge
The real challenge was to blend the concept of luxury with that of everyday life. Piajo Resort was not meant to be merely an exclusive destination, but also a refined retreat for high-profile business travelers, offering them a sophisticated and seamless experience. A place where comfort and elegance harmoniously converge, ensuring a stay that caters equally to professional needs and the pursuit of well-being and relaxation.
Immerse yourself in refinement, embrace the experience
The Solution
We conceived a visual representation wherein models, both male and female, move with natural ease throughout the Resort's environs, both interior and exterior. The intent is to depart from the stereotypical image of vacation, instead favoring moments of quotidian life, including those of a lighthearted and jovial nature, such as relaxing interludes between professional engagement.
