I Vivai
For I Vivai al Parugiano, an exclusive, high-end hotel and restaurant nestled in the Tuscan hills of Montemurlo, we developed a comprehensive visual communication strategy. Our goal was to authentically convey the essence of this unique destination: its inherent refinement, genuine hospitality, and deep connection to the local territory.
Data
2023
Ruolo
Art Direction, Photography, Production
Visual Elegance Meets Digital Strategy
This project came to life right from the start-up phase, beginning with the establishment and setup of social media channels, defining the tone of voice, and meticulous visual branding. We curated every piece of content, conceptualizing and producing tailor-made photography and video shoots to truly capture the charm of the property, the elegance of its spaces, and the excellence of its gastronomic offerings.
The Project
For this project, we managed every phase of production in-house: from the initial creative concept to on-set direction. We paid particular attention to developing a photography style perfectly suited to represent a luxury experience in a truly unique destination – a place waiting to be discovered by those accustomed to the highest levels of hospitality.
Crafting a Distinctive Visual Narrative
The result is a cohesive and distinctive visual narrative, meticulously crafted to enhance the property’s online presence and establish a strong, recognizable position within the high-end hospitality landscape.
