Casa del Sarto
For this exclusive project, we curated the entire art direction: from selecting furnishings, paintings, statues, and decorative details, to crafting a unique narrative in each room inspired by the ancient art of tailoring. We created original illustrations that give each apartment its name, complemented by a photo shoot and a video designed to highlight the distinctiveness of these extraordinary spaces.
art and communication
Thanks to the refined taste of Simone Boni, this project became much more than a simple visual identity: it evolved into a comprehensive 360-degree art direction experience. From the selection of furnishings and artwork to the creation of bespoke illustrations highlighting the “tailored” essence of each apartment, every detail was meticulously curated to convey an elegance that is both refined and distinctive.
A 19th-Century Style
The adopted style draws inspiration from the late 19th century, reinterpreted with a contemporary touch. The aesthetics of the Pre-Raphaelite painters profoundly influenced the choice of model, wardrobe, and furnishings, helping to create a sophisticated and timeless atmosphere.