Interview with Davide Bischeri – Creative Director & Photographer at Vside
Davide Bischeri serves as the Creative Director and Photographer at Vside. He co-founded LP, a renowned Florence-based marketing and communications agency, and its Crustories division, dedicated to Italy’s high-end food and wine sector. Both entities later merged into Mirror Digital Agency. With these firms, Davide has conceived and led campaigns for some of the most prestigious brands in the wine and luxury hospitality industries. He has also worked with agencies such as Idea Materia, Direzione Web, Swolly, among others—developing a unique approach to visual communication that balances artistic intuition, strategic insight, and meticulous production detail.
We’ve gathered his insights in this interview to understand the true meaning of Creative Direction today and uncover the magic behind impactful visual communication projects.
What does “Creative Direction” mean in visual communication?
“For me, Creative Direction is more than just aesthetics—it’s a strategic philosophy. It involves transforming a brand’s core values into cohesive visual assets: images, videos, style, and tone. Creative Direction is the narrative engine that drives every project. A strong creative director ensures consistency and quality, aligning all content with the brand’s positioning and goals.”
What are the fundamental elements?
Strategic Concept: Develop a concept that places the brand at the heart of the story, rich in purpose and emotion.
Brand Cohesion: Every visual detail—palette, typography, imagery, tone—must reflect the client’s values and vision.
Team & Production: Coordinate photographers, videographers, designers, stylists, and models to maintain quality and efficiency.
Emotional Storytelling: It’s not just about showcasing a product; it’s about crafting an experience that resonates emotionally and builds deep connections.
Where do you start?
Clear Brief: Define objectives, target audience, and moodboard together with the client.
Strategic Analysis: Study market trends, competitors, and visual strategies to identify unique creative opportunities.
Creative Concept: Create a narrative and identity blueprint—this is the thread that guides all production.
Refined Production: Select the perfect set, styling, casting, lighting, and equipment—all anchored in the concept.
Post-Production: Includes editing, sound design, color grading, copywriting, and adaptation for various platforms and formats.
Is the creative role fun?
“Absolutely! Creative Direction is about playing with ideas. I love working on moodboards—finding references from paintings to films, inventing wild concepts that, surprisingly, often spark brilliant outcomes! Curiosity and fun unlock creative potential and keep energy levels high.”
Advice for aspiring creative directors?
“Cultivate curiosity and discipline. A great Creative Director must blend visual literacy with brand awareness, manage technical teams, and always hold the strategic vision. Without strategy, even the most beautiful imagery can feel hollow.”
Final thoughts
“Creative Direction is far more than crafting beautiful visuals: it’s narrative strategy, visual leadership, brand integrity, an emotional catalyst, and above all, a joyful team endeavor.”
With Davide Bischeri and the Vside team, the promise is unwavering: powerful visual identity, emotionally-driven storytelling, and tangible results.